Alleged official meeting notes:
SCEA Meeting Aug 5th Notes
Aug 6 2009 – DRAFT FOR COMMENTS
Objectives of Meeting
- Dyer agreed to regular quarterly meetings with SOA
- SCEA reiterated plans to sell 13 million PS3s this year
- Big announcement back half of year they can't talk about (potentially price cut of PS3 to reach hardware goals)
- SCEA commented on indexing between PS3 and 360 SKUs, should be around 2:1 to garner most favorable treatment.
- Spring 2010 launch (March in JP)
- No bundle/pricing details yet, should come Sept 1
- Plan on selling 4-5MM units WW
- SCEA agreed to provide a list of Sega IP that would work well with the motion controller, Virtua Tennis was an example
- Motion Controller support allows easy way to differentiate PS3 SKU
- Other differentiation opportunities include PSP/PS3 interoperability – think of features that would make users want to buy both PS3 and PSP SKUs.
- Michael Foster, product evaluator, said AP felt barely RPG. Initial level too challenging for players. "Mass Effect felt more RPG."
- Review notes sent to John Merlino a few weeks prior. After meeting Gerald mentioned AP is a high priority for his team.
- Sell in of PS3 SKU – SCEA noted that other movie titles on PS3 had underperformed as well (inc. Transformers) this cycle.
- Dyer suggests contacting Susan at Walmart and asking what she wants in the pack to sell this SKU (movie tix etc)
- Other possibilities are Hybrid movie disc (BD 25 or 50 with Game and Movie on same disc).
- Collectors edition with Bayonetta Action Figure
- Novo recommended launching PSN demo around Xmas based off a Jan 5th Ship date with 2-3 week run out to launch.
- 3-4 weeks is usually ideal demo timing with fresh content every week leading up to launch (trailers, insider video about PG heritage, video blogs).
- HOME, Olympic destination would garner a lot of positive attention from SCEA
- Should be doing same with Bayonetta, Marvel etc. Easy to launch in all territories.
- HOME merchandizing opportunities (clothes etc).
- Open to DLC to differentiate PS3 SKU – not ratchet and clank but other characters
- maybe characters from Rare or Fable universes
- Could put Japanese games directly on PSN for download in a special Japanese Import section (pricing $9.99 to $39.99 for full game).
- Might need to localize menus at least with subtitles.
- SCEA interested in helping on MKTG side if they can have period of exclusivity.
- Another great HOME candidate
- AVP avatars
- Hybrid BD disc with movie
- Great candidate for HOME space – explore Tony Stark's lab etc.
- Should have one for Marvel in general.
- Could do bundle at GameStop with PSP 30-35K units on UMD, Go, or both.
- Could bundle with PSP as well.
- Opportunity for PS3/PSP interoperability (see Eidos Batman, Army of Two, Assassin's Creed for good examples).
- If we offer that SCEA would be really interested in having us at their booth next E3.
- SCEA would like a look at the code soon.
- Could put out collectors edition with all old sonic games on one BD disc.
- "Best of Sonic" for around $99.
- SCEA would love PSN exclusive power ups/different game modes (like Castlevania's flip it over/backwards)
- SCEA wants to sell all PS2 titles on PSN (GTA Vice City/Sonic/etc)
- For co Marketing money show PS3 controller on TV ads – similar to EA Madden Spots, NCAA, etc...
- Perfect opportunity for Motion Controller integration.
- If we provide a list of DC titles SCEA will let us know which ones they're interested in having exclusively.
- If we give them a long period of exclusivity they'll give us more marketing support.
- For SKU differentiation it's best to offer features that are slightly different from PS3 version.
- Titles that are coming up on PSP are Assassin's Creed II, GTA China Wars, Resident Evil, Little Big Planet – all massive franchises.
- SCEA has a specific PSP deck which they can send up with their hardware director for a chat.
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